Walt Disney Characters
Disney characters were the very first Diener erasers. When pencils didn’t sell well at his newly opened theme park, Walt Disney called his friend William Diener, a plastics engineer who suggested adding pencil-top erasers shaped like Mickey Mouse and the gang. They were such a huge hit that Diener spent the rest of his life making erasers based on Disney cartoons and many other sources. Over the decades Diener created Disney erasers in a dizzying array of sizes, shapes, colors and paint styles. A favorite of collectors is the “Disney-Ettes,” a set of five full-bodied erasers in a clear plastic box that was sold only at Disney theme parks. Disneyland is where dreams come true, and that was certainly true for Diener and his eraser empire.
Walt Disney Pencil Erasers Display Box – 1960s
Walt Disney Erasers Catalog Page – 1975